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501(c)(3) On River Time Selects Publishing Veteran Jeana Durst to Lead Growth and Give More Children of Abuse and Neglect a Chance to Go Fly Fishing

Birmingham, April 29, 2014—The Board of Directors of On River Time, a nonprofit that takes children of abuse and neglect fly fishing, has named Jeana Durst Executive Director. The 501(c)(3) has grown quickly in the past three years, and as a current board member and yearly chaperone, Durst is motivated to expand the program’s footprint.

On River Time is an emerging nonprofit, founded by Steven Davis in 2012. Davis, a local insurance executive founded the organization whose mission is “to empower children of abuse and neglect through the experience of fly fishing among natural wonders and supportive friends.”

Davis quickly found that taking even just three children and their guardians on this all-expense paid fly fishing trip to Idaho was not something he could manage alone. Jeana Durst, a veteran journalist and then Editor at Construction Business Owner joined the five-person Board of Directors in 2012.

Durst comes to On River Time after over 10 years of experience in journalism and publishing. Prior to her career in publishing, Durst held positions as a social worker and high school educator for many years. This new role is a unique opportunity to combine her love of working with children with her knowledge of marketing and press relations. Founder Steve Davis said “her knowledge of local organizations, publishing and advertising, as well as her background in mentoring youth, will be invaluable to leading the growth of On River Time,” and added “and equally important, she really cares about these kids.”

On River time has now grown from three children and their guardians in 2012 to children and their guardians this coming June. The trip this year will also be an extra day to give the group a chance to visit Yellowstone National Park. The trip this year will total well over $30,000. So part of Durst’s role will be fundraising, but she will also be looking to partner with local and regional businesses and nonprofits to “expand the footprint” of On River Time.

“On River Time has primarily been serving children of the Big Oak Ranch because of the proximity and our strong relationship with the leadership there,” said Durst. “But we really see On River Time becoming a nonprofit program that serves other nonprofits that help abused and neglected children, not just in Alabama, but anywhere there are children that would benefit from the peaceful experience.”

Durst’s first order of business will be planning the June On River Time excursion and creating an inaugural fundraising event scheduled for September. The On River Time office, located at 1027 23rd St. S., Birmingham, Alabama, opened April 21.

Regarding this new career direction, Durst said “The best advice I ever got from Steve, was to ‘do what matters’,” She continued, “For me, this is way to expand the skill set and connections that I have built in the publishing industry and connect with something that is close to my heart.”

About On River Time

On River Time is a 501(c)(3) nonprofit organization that empowers children of abuse and neglect through the experience of fly fishing among natural wonders and supportive friends. Selecting participants from reputable, national nonprofits, On River Time pays all expenses for these young persons and their parents or guardians to enjoy three nights and two days of fly-fishing at The Lodge at Palisades Creek on the banks of the Snake River in Swan Valley, Idaho. There, in the shadows of the Grand Tetons, participants enjoy nature’s grandeur, learn skills that will serve them a lifetime, and make connections with others who uniquely understand them. Steven Davis, author and advocate for abused children, founded On River Time in 2012 after many years of realizing the therapeutic effect of fly fishing in his own life. The organization is based in Birmingham, AL.


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